Privacy Policy

Effective Date: October 13, 2026
Last Updated: October 13, 2026

1. Introduction and Scope

This Privacy Policy explains how Brie Corp, doing business as Brie ("Brie," "we," "us," or "our"), collects, uses, stores, and discloses personal information in connection with our website, products, services, and customer communications.

Brie is a New York-based company specializing in preowned clothing, accessories, wholesale merchandise, and curated fashion assortments.

This Privacy Policy applies to:

• Visitors to our website and online store;

• Customers purchasing wholesale merchandise or curated mystery boxes;

• Individuals representing businesses that purchase from us;

• Customers who submit sizing, styling, or other personalization preferences;

• Subscribers to our email or text message communications;

• Individuals who contact us regarding orders, customer service, or other inquiries.

Our online store is powered by Shopify. Certain information may also be processed by Shopify and other service providers in accordance with their respective privacy practices.

This Privacy Policy governs our handling of personal information. Purchases, merchandise conditions, assortment expectations, returns, and other commercial matters are governed by our Terms of Service and applicable purchasing policies.

2. Information We Collect

We collect personal information depending on how you interact with our website and services.

Contact and Identification Information

We may collect your name, email address, telephone number, billing address, shipping address, and other information necessary to communicate with you or fulfill an order.

Account Information

If you create an account, we may collect account credentials, saved addresses, preferences, and purchasing history. Customer accounts are optional where guest checkout is available.

Order and Transaction Information

We collect information about products viewed, selected, purchased, returned, or exchanged, including order details, quantities, prices, payment status, shipping information, and communications relating to transactions.

Business and Wholesale Information

For wholesale customers, we may collect business names, business contact information, resale certificates, tax-exemption documentation, and information reasonably necessary to verify or administer business purchases.

Payment Information

Payments are processed through Shopify and authorized payment service providers.

We may receive payment confirmations, transaction identifiers, payment status, card type, limited payment-card details, billing information, and fraud-prevention indicators.

We do not directly store complete payment-card numbers through our standard checkout process.

Mystery Box Personalization Information

Customers purchasing personalized merchandise may provide clothing sizes, fit preferences, styling preferences, garment exclusions, color preferences, and other information relevant to assembling their orders.

Marketing and Communication Information

We may collect email addresses, telephone numbers, marketing preferences, subscription status, consent records, and information about interactions with our communications.

Website and Device Information

We and our service providers may collect IP addresses, browser information, device identifiers, operating systems, referring websites, pages visited, product interactions, shopping-cart activity, and information collected through cookies, pixels, and similar technologies.

Customer Communications

We may retain emails, messages, support inquiries, reviews, feedback, and other correspondence relating to our products or services.

Sources of Information

We collect information:

• Directly from you when you purchase, subscribe, create an account, or contact us;

• Automatically through website technologies and interactions;

• From Shopify, payment processors, shipping providers, marketing platforms, and other service providers;

• From other sources where permitted by applicable law.

3. How We Use Personal Information

We may use personal information to:

• Process payments and fulfill purchases;

• Assemble and ship merchandise;

• Personalize curated mystery boxes based on submitted preferences;

• Communicate about orders, delivery, returns, refunds, and customer support;

• Create and maintain customer accounts;

• Verify wholesale purchasing eligibility and tax exemptions;

• Detect, investigate, and prevent fraud, unauthorized transactions, payment disputes, and abuse of our services;

• Maintain records relating to transactions, fulfillment, customer acknowledgments, claims, and disputes;

• Improve our website, merchandise offerings, and customer experience;

• Analyze website performance and purchasing trends;

• Send promotional communications where permitted by law;

• Personalize marketing and product recommendations where permitted;

• Maintain marketing consent and unsubscribe records;

• Protect our business, customers, systems, and legal rights;

• Comply with applicable laws, tax obligations, legal processes, and regulatory requirements.

We may use transaction records, order details, communications, shipping information, and other relevant information to investigate or respond to payment disputes, chargebacks, suspected fraud, and legal claims.

4. Mystery Box Personalization

Customers purchasing curated mystery boxes are required to provide at least one clothing size.

Customers may also voluntarily provide additional preferences, including fit, style, garment types, colors, and items they prefer not to receive.

We use this information to assemble orders, provide customer service, maintain transaction records, and improve our personalization services.

We may retain submitted preferences to facilitate future purchases and customer support, subject to applicable privacy laws and retention requirements.

Where permitted by law, we may use customer preferences to personalize relevant product recommendations or marketing communications.

Customers may request access to, correction of, or deletion of their personal information, subject to applicable legal exceptions.

Merchandise availability, assortment decisions, and fulfillment obligations are governed by our Terms of Service, product descriptions, and applicable purchasing policies.

5. Wholesale and Business Customers

When you purchase merchandise on behalf of a business, we may collect business contact information, purchasing records, tax-exemption documentation, and other information necessary to administer the transaction.

We use this information to process orders, manage customer relationships, verify applicable purchasing requirements, comply with tax obligations, and maintain appropriate business records.

Business-related information may qualify as personal information when it identifies or relates to an individual.

Where applicable, such information is handled in accordance with this Privacy Policy and relevant privacy laws.

6. Payment Processing and Service Providers

We work with third-party providers to operate our website, process transactions, fulfill orders, communicate with customers, conduct analytics, support marketing activities, and protect our services.

These providers may process personal information on our behalf or, where applicable, for their own permitted purposes under their respective privacy obligations.

Categories of service providers and partners may include:

Ecommerce and Website Hosting

Shopify provides our ecommerce platform, online storefront, checkout functionality, and related services.

Payment Processing

Shopify Payments and other payment providers process payments, verify transactions, and assist with fraud prevention and payment disputes.

Shipping and Fulfillment

Shipping carriers and related service providers receive information necessary to transport, deliver, and track orders.

Email and SMS Communications

Klaviyo and other communication providers may process customer contact details, marketing preferences, purchase information, and communication activity to deliver messages and support marketing services.

Website Analytics and Advertising

Analytics and advertising providers may process website activity, device information, and other information necessary to measure performance, personalize advertising, or improve marketing effectiveness.

Customer Service and Business Operations

We may use software and service providers to support customer communications, order administration, inventory management, fraud prevention, and other business operations.

Professional Advisers

We may disclose information to legal counsel, accountants, insurers, and other professional advisers where reasonably necessary.

We take reasonable steps to work with providers that maintain appropriate privacy and security practices.

7. Cookies, Analytics, and Advertising

Our website uses cookies, pixels, and similar technologies to support functionality, understand visitor activity, improve our services, and conduct advertising.

These technologies may be used to:

• Maintain shopping carts and customer sessions;

• Remember preferences;

• Support website security and fraud prevention;

• Analyze website traffic and shopping behavior;

• Measure advertising effectiveness;

• Display relevant advertisements;

• Personalize customer communications and product recommendations.

Some technologies are necessary for the website to operate. Others may be used for analytics, personalization, or advertising, subject to applicable consent and opt-out requirements.

Our ecommerce and marketing providers, including Shopify and Klaviyo, may use cookies or similar technologies in connection with the services they provide.

Where enabled, advertising platforms may receive information about website interactions and purchases for measurement, attribution, and targeted advertising.

Certain privacy laws may classify some advertising-related disclosures as the sale or sharing of personal information, even when no money is exchanged for that information.

We provide applicable privacy choices as described in Section 10.

You may also manage cookies through your browser settings and any privacy controls made available on our website.

Disabling certain cookies may affect website functionality.

Where required by applicable law, we recognize and process supported opt-out preference signals, including Global Privacy Control.

8. Email and Text Message Communications

Email Marketing

Customers may subscribe to receive promotional emails about merchandise, wholesale availability, curated assortments, special offers, and company updates.

You may unsubscribe at any time using the unsubscribe link in a marketing email or by contacting us.

Unsubscribing from promotional emails does not prevent us from sending necessary transactional or service-related communications.

Text Message Marketing

Where offered, promotional text messages are sent in accordance with applicable consent requirements.

Consent to receive promotional text messages is not required as a condition of purchasing merchandise.

Message frequency may vary. Message and data rates may apply.

You may opt out of promotional text messages by replying STOP to a marketing message or by following other available unsubscribe instructions.

For assistance, reply HELP or contact us at support@brie.co.

Mobile carriers are not responsible for delayed or undelivered messages.

Email and text message subscriptions may be managed separately.

Transactional Communications

We may send communications relating to orders, payments, deliveries, customer support, and other transactions where permitted by law.

Transactional communications are distinct from promotional marketing, although applicable consent and opt-out requirements continue to apply.

Mobile Information

We do not sell mobile telephone numbers collected for SMS marketing or share SMS consent information with third parties for their independent marketing purposes.

We may disclose mobile information to service providers, messaging platforms, and carriers as necessary to operate our communications program.

9. Disclosure of Personal Information

We may disclose personal information:

• To service providers and contractors supporting our business;

• To Shopify and other providers operating our ecommerce services;

• To payment processors, fraud-prevention providers, and financial institutions;

• To shipping carriers and fulfillment providers;

• To marketing, analytics, and advertising partners where permitted by law;

• To professional advisers;

• Where you direct or authorize disclosure;

• To comply with legal obligations, lawful requests, or regulatory requirements;

• To investigate suspected fraud, payment disputes, security incidents, or violations of our policies;

• To establish, exercise, or defend legal claims;

• In connection with a merger, acquisition, financing, reorganization, or sale of business assets.

We do not sell personal information in exchange for money as part of our ordinary business practices.

However, certain advertising and analytics activities may constitute a sale, sharing, or targeted advertising under applicable privacy laws.

Where required, customers may opt out of those activities.

We do not knowingly sell or share the personal information of individuals under 16 in circumstances prohibited by applicable law.

10. Your Privacy Rights and Choices

Depending on your location and applicable law, you may have rights regarding your personal information.

These may include:

Access: Request information about personal information we maintain about you.

Correction: Request correction of inaccurate personal information.

Deletion: Request deletion of personal information, subject to applicable exceptions.

Portability: Request a copy of certain information in a portable format.

Advertising Opt-Out: Opt out of qualifying sales, sharing, or processing for targeted advertising.

Marketing Preferences: Unsubscribe from promotional emails or text messages.

Non-Discrimination: Exercise applicable privacy rights without unlawful discriminatory treatment.

How to Submit a Request

To exercise a privacy right, contact:

admin@brie.co

Please use the subject line "Privacy Request."

You may also use any applicable privacy settings or data-sharing opt-out controls provided on our website.

We may request reasonable information to verify your identity before processing a request.

We will respond within the timeframes required by applicable law.

Where required, we will also provide a process to appeal a denied request.

Authorized agents may submit requests where permitted by law and subject to applicable verification requirements.

Certain information may be retained despite a deletion request when necessary to comply with legal obligations, complete transactions, prevent fraud, maintain financial records, or defend legal claims.

Shopify may separately process certain personal information for its own purposes. Requests relating to Shopify's independent processing may be directed through Shopify's applicable privacy resources.

11. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Retention periods depend on the type of information and its purpose.

We may retain information to:

• Maintain customer accounts and purchasing histories;

• Fulfill orders and provide customer support;

• Maintain accounting, tax, and financial records;

• Investigate or respond to payment disputes, chargebacks, and suspected fraud;

• Document order fulfillment and customer communications;

• Establish, exercise, or defend legal claims;

• Maintain records of marketing consent and unsubscribe requests;

• Meet other applicable legal and regulatory obligations.

When information is no longer reasonably necessary, we take appropriate steps to delete, anonymize, or securely dispose of it.

If you request deletion, certain records may be retained where legally permitted or required.

We may also maintain limited suppression records to ensure that customers who unsubscribe do not receive unwanted marketing communications.

12. Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, misuse, or loss.

These measures may include access controls, secure ecommerce and payment processing systems, and security protections provided by our service providers.

However, no website, electronic transmission, or information-storage system can be guaranteed completely secure.

We cannot guarantee absolute security.

Customers should avoid sending complete payment-card information, government identification numbers, or other highly sensitive information through unsecured communications.

13. Children's Privacy

Our website and services are intended for adults and are not directed to children under 18.

We do not knowingly collect personal information directly from children under 13.

We do not knowingly enroll minors in promotional text message marketing.

If you believe a child has provided us with personal information without appropriate authorization, please contact us so we can investigate and take appropriate action.

14. International Visitors

Brie is based in the United States and primarily serves customers within the United States.

Personal information may be processed or stored in the United States or in other jurisdictions where our service providers operate.

Privacy and data-protection laws may differ between jurisdictions.

Where international privacy or data-transfer requirements apply to our processing activities, we take steps intended to comply with those requirements.

15. Business Transfers

If Brie participates in a merger, acquisition, financing, restructuring, bankruptcy, reorganization, or sale of some or all of its assets, personal information may be disclosed or transferred in connection with that transaction.

Any such disclosure or transfer will be subject to applicable law.

Where legally required, we will provide notice or other applicable privacy protections.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, business practices, technology, service providers, or legal requirements.

When changes are made, we will update the "Last Updated" date at the beginning of this policy.

Where required by law, we will provide additional notice or obtain consent.

We encourage customers to review this policy periodically.

17. Contact Information

For questions regarding this Privacy Policy, our information practices, or your privacy rights, contact:

Brie Corp
Doing business as Brie
Email: admin@brie.co
Mailing Address: 346 New York Ave #1a, Brooklyn, NY 11213, United States

For privacy-related requests, please include "Privacy Request" in your email subject line.

Where applicable, you may also have the right to contact a relevant privacy regulator or state attorney general regarding concerns about our handling of personal information.